A new way to look at milk

I think it's great that people are re-evaluating things that we've long taken for granted in the name of increasing efficiency. In this case it's the gallon milk container.

OK, so it's from Sam's Club, but still, it's a great idea, allowing trucks to dispense with the ubiquitous milk crate and stack the cartons on top of each other.

In an era of soaring global demand and higher costs for energy and materials, virtually every aspect of the economy needs to be re-examined, they say, and many products must be redesigned for greater efficiency.

What a concept! Can't wait to see these in a real store.